30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.
Material type: TextPublication details: New York : McGraw-Hill, c.2011.Description: ix, 260 p. : ill. ; 23 cmISBN:- 0071743812 (alk. paper)
- 9780071743815 (alk. paper)
- Thirty-minute social media marketing
- 658.872 22 GUN
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.872 GUN (Browse shelf(Opens below)) | 21758 | Available | 000030708 |
Glossary : p. 250-253.
Index : p. 255-260.
Bibliography : p. 254.
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
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