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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by
  • Sanders, G. Lawrence
  • Huefner, Ronald J [editor.]
Series: The marketing research collection
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: New York : Business Expert Press, 2011
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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The emergence of novelty in organizations / edited by Raghu Garud ... [et al.] by
  • Garud, Raghu [editor.]
Series: Perspectives on process organization studies ; v. 5.
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, 2015
Availability: Items available for loan: Central Library (1)Call number: 650.1 EME.

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