Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow.
Material type: TextPublication details: Los Angeles : SAGE, 2010 c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:- 9781412974912 (pbk.)
- 1412974917 (pbk.)
- 659.1 22 ALT
- HF5823 .A758 2010
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 659.1 ALT (Browse shelf(Opens below)) | 302 | Available | 000020212 |
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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