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Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Central Library (1)Call number: 658.83 EAS.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

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