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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by
  • Neumeier, Marty
  • American Institute of Graphic Arts
Edition: Rev. ed.
Material type: Text Text
Publication details: Berkekley, CA : New Riders,2006 2006
Online access:
Availability: Not available: Central Library: Checked out (1).

Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by
  • 20080729
  • Harvard Business School
Series: Harvard business essentials series
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press,2006 2006
Other title:
  • Marketer's toolkit
Online access:
Availability: Not available: Central Library: Checked out (1).

Marketing Plans : How to Prepare Them: How to Use Them / Malcolm McDonald. by
  • McDonald, Malcolm
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann,2002 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 MCD.

Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by
  • Cheverton, Peter
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page,2004 2004
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.8 CHE, ...

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris, 1944-
  • Pulford, Alan
Material type: Text Text
Publication details: New Delhi: Crst Publications,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

Strategic Advertising Management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Online access:
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.

Distribution Channels : Understanding and Managing Channels to Market / Julian Dent. by
  • Dent, Julian, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.788 DEN.

Marketing plans : How to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Elsevier, c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

Strategic integrated marketing communication : theory and practice / Larry Percy.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Butterworth-Heinemann, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 PER.

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

Retirement facilities : planning, design, and marketing / Raymond J. Goodman, Jr., Ph.D. and Douglas G. Smith, A.S.I.D. by
  • Goodman, Raymond J [author.]
  • Smith, Douglas G, 1952- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Whitney Library of Design, [1992]Copyright date: c1992
Availability: Items available for loan: Central Library (1)Call number: 728.3 GOO.

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. by
  • Avraham, Eli
  • Ketter, Eran
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008
Availability: Items available for loan: Central Library (3)Call number: 338.47910688 AVR, ...

The Marketing plan : handbook / Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 5th ed., Pearson New International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.802 WOO.

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. by
  • Didner, Pam
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Mcgraw-Hill Education, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.802 DID.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
  • Kelley, Larry D, 1955-
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

Industrial organization : markets and strategies / Paul Belleflamme, [author.] by
  • Belleflamme, Paul
  • Peitz, Martin [author.]
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge, United Kingdom : Cambridge University Press, 2015
Availability: Items available for loan: Central Library (1)Call number: 658.4012 BEL.

Marketing strategy and competitive positioning / Graham Hooley ... [et al.] by
  • Hooley, Graham
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2017
Availability: Items available for loan: Central Library (4)Call number: 658.802 MAR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MAR.

Essential guide to marketing planning / Marian Burk Wood. by
  • Wood, Marian Burk
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, c.2017
Availability: Items available for loan: Central Library (3)Call number: 658.802 WOO, ...

Contemporary brand management / Johny K. Johansson, Kurt A. Carlson. by
  • Johansson, Johny K
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks : SAGE Publications, c.2015
Availability: Items available for loan: Central Library (3)Call number: 658.827 JOH, ...

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