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International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Material type: Text Text
Publication details: Australia : Thomson ,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.848 DOO.

Strategic Marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

Relationship Marketing : Text and Cases / S. Shajahan by
  • Shajahan, S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.812 SHA.

Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by
  • Keller, Kevin lane
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008
Availability: No items available.

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
  • Swayne, Linda
  • Ginter, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993
Availability: Items available for loan: Central Library (1)Call number: 658.802SWA.

European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard HuÌ(nerberg. by
  • Halliburton, Chris
  • Halliburton, Chris
  • HuÌ(nerberg, Reinhard
Material type: Text Text
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley,c.1993. c.1993
Availability: Items available for loan: Central Library (1)Call number: 658.80094HAL.

The Marketing strategy : A handbook/ Norton Paley by
  • Paley, Norton
Material type: Text Text
Publication details: New Delhi: Crest pulishing house,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.8PAL.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 11th ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007
Availability: Items available for loan: Central Library (1)Call number: 658.802KER.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western,2008 c2008
Online access:
Availability: Items available for loan: Central Library (6)Call number: 658.802 FER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FER.

Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2006
Availability: Items available for loan: Central Library (1)Call number: 658.83 EAS.

International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham by
  • Cateora, Philip R
  • Gilly, Mary C
  • Graham, John L
Edition: 14th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw- Hill, c.2009
Availability: Items available for loan: Central Library (7)Call number: 658.848 CAT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 CAT.

Global Marketing : A Decision-oriented Approach / Svend Hollensen. by
  • Hollensen, Svend
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, c2007
Availability: Items available for loan: Central Library (1)Call number: 658.84 HOL.

Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 9e [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson South-Western, c2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.804 HUT. Items available for reference: Central Library: Not for loan (1)Call number: 658.804 HUT.

Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones. by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: Central Library (3)Call number: 658.872 RYA, ...

European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. by
  • Saker, Jim [editor.]
  • Smith, Gareth [editor.]
Series: European casebook series on management
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: London : Prentice Hall, 1997
Availability: Items available for loan: Central Library (1)Call number: 658.80094 EUR.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

Global marketing / Svend Hollensen. by
  • Hollensen, Svend
Edition: 7th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education, 2017
Availability: Items available for loan: Central Library (3)Call number: 658.84 HOL, ...

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon. by
  • Doole, Isobel, 1954- [author.]
  • Lowe, Robin, 1945- [author.]
  • Kenyon, Alexandra J, 1966- [author.]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Hampshire, United Kingdom : Cengage Learning, EMEA, [2019]Copyright date: c2019
Availability: Items available for loan: Central Library (2)Call number: 658.848 DOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 DOO.

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