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The Ice Cream Maker : An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do / Subir Chowdhury. by
  • Chowdhury, Subir
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Currency/Doubleday, 2005
Availability: Items available for loan: Central Library (1)Call number: 658.562 CHO.

Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by
  • Gupta, Sunil
  • Lehmann, Donald R
Material type: Text Text
Publication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005
Availability: Items available for loan: Central Library (1)Call number: 658.812GUP.

CRM at the speed of light :capturing and keeping customers in Internet real time / capturing and keeping customers in Internet real time / Paul Greenberg. by
  • Greenberg, Paul
Material type: Text Text
Publication details: Berkeley, Calif. : Osborne,2001. c2001
Availability: Items available for loan: Central Library (1)Call number: 658.8120285GRE.

Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by
  • 20080729
  • Stone, Merlin, 1948-
  • Bond, Alison
  • Foss, Bryan
Series: Market research in practice series
Material type: Text Text
Publication details: London ; Sterling, Va.c2004. Kogan Page, c2004.
Availability: Items available for loan: Central Library (1)Call number: 658.834CON.

Customer relationship management / Ed Peelen. by
  • Peelen, Ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : FT Prentice Hall / Pearson Education Limited, c.2005
Availability: Items available for loan: Central Library (1)Call number: 658.812 PEE.

Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by
  • Kumar, V, 1957-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, United States : Wharton School Pub., Pearson Education, Inc., c.2008
Availability: Items available for loan: Central Library (1)Call number: 658.812 KUM.

Customer relationship management / Ed Peelen and Rob Beltman. by
  • Peelen, Ed
  • Beltman, Rob
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, 2013
Availability: Items available for loan: Central Library (1)Call number: 658.812 PEE. Not available: Central Library: Checked out (1).

The Innovative sale : unleash your creativity for better customer solutions and extraordinary results / Mark Donnolo. by
  • Donnolo, Mark
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : AMACOM, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.81 DON.

Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
  • Buttle, Francis
  • Maklan, Stan
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2015
Availability: Not available: Central Library: Checked out (1).

Dynamic customer strategy : today's CRM / John F. Tanner. by
  • Tanner, John F
Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Literary form: ; Audience: Specialized;
Publication details: New York : Business Expert Press, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.812 TAN.

Building a storybrand : clarify your message so customers will listen / Donald Miller. by
  • Miller, Donald, 1971-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017
Other title:
  • Building a story brand
Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

The IMC handbook : readings & cases in integrated marketing communications / editors, J. Steven Kelly, DePaul University, Susan K. Jones, Ferris State University Susan K. Jones & Associates, Richard A. Hagle, RACOM Communications. by
  • Kelly, J. Steven [editor.]
  • Jones, Susan K [editor.]
  • Hagle, Richard A [editor.]
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Chicago, IL : Racom Communications, [2015]Copyright date: c2015
Other title:
  • Integrated marketing communications handbook : readings and cases in integrated marketing communications
Availability: Items available for loan: Central Library (1)Call number: 658.802 IMC.

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