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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier. by
  • Neumeier, Marty
  • American Institute of Graphic Arts
Edition: Rev. ed.
Material type: Text Text
Publication details: Berkekley, CA : New Riders,2006 2006
Online access:
Availability: Not available: Central Library: Checked out (1).

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity / David A. Aaker. by
  • Aaker, David A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Central Library (2)Call number: 658.827 AAK, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 AAK.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
  • Kelley, Larry D, 1955-
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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