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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
  • Haig, Matt
Material type: Text Text
Publication details: London ; Sterling, VA. : Kogan Page,2003 2003
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 HAI.

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Everything you want : re-inventing consumers, brands & communications / Jennifer Wood and Barney Allan. by
  • Wood, Jennifer
  • Allan, Barney
Material type: Text Text
Publication details: Oxford : Capstone, 2003. 2003
Availability: Items available for loan: Central Library (1)Call number: 658.8343 WOO.

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