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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: The McGraw-Hill / Irwin series in marketing Edition: 5th ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2001 Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL. Log in to add tags Add to cart (remove)
		Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. by Parente, Donald E Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher number: www.bl.uk Publication details: Mason, Ohio : Thomson/South-Western, 2006 Availability: Items available for loan: Central Library (1)Call number: 659.113 PAR. Log in to add tags Add to cart (remove)
		Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E Baack, Donald Edition: 3rd ed. Material type: Text Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007 Other title: Integrated advertising, promotion, and marketing communications Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO. Log in to add tags Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 7th ed. Material type: Text Publication details: Mason, OH : Thomson/South-Western,2007 2007 Availability: No items available. Log in to add tags Add to cart (remove)
		Principles of advertising & IMC / Tom Duncan. by Duncan, Tom (Thomas R.) Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed., International ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: New York : McGraw-Hill / Irwin, c.2005 Other title: Principles of advertising and IMC Availability: Items available for loan: Central Library (1)Call number: 658.827 DUN. Log in to add tags Add to cart (remove)
		Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: The Irwin series in marketing Edition: 8th ed. Material type: Text Publication details: Burr Ridge, Ill. : Irwin, c1994. c1994 Availability: Items available for loan: Central Library (2)Call number: 658.8ENG, ... Log in to add tags Add to cart (remove)
		Readings & cases in direct marketing / Herbert E. Brown, Bruce Buskirk. by Brown, Herbert E Buskirk, Bruce D Material type: Text Publication details: Lincolnwood, Ill. : NTC Business Books,c1989. c1989 Availability: Items available for loan: Central Library (1)Call number: 658.84BRO. Log in to add tags Add to cart (remove)
		Internet marketing : foundations and applications / Carolyn Siegel. by Siegel, Carolyn F Material type: Text Publication details: Boston : Houghton Mifflin,2004 c2004 Availability: Items available for loan: Central Library (1)Call number: 658.872SIE. Log in to add tags Add to cart (remove)
		Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by Lane, W. Ronald King, Karen Whitehill Russell, Thomas, 1941- Kleppner, Otto, 1899- Edition: 16th ed. Material type: Text Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,c2005. c2005 Availability: Items available for loan: Central Library (1)Call number: 659.1LAN. Log in to add tags Add to cart (remove)
		Foundations of marketing communications :a European perspective / a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by Pelsmacker, Patrick de Geuens, Maggie, 1969- Bergh, Joeri van den, 1971- Edition: 3rd ed. Material type: Text Publication details: New York : Prentice Hall,2007. c2007 Availability: Items available for loan: Central Library (1)Call number: 658.802PEL. Log in to add tags Add to cart (remove)
		The commercials book / British Design & Art Direction in collaboration with Rotovision SA and Shots-The Creative Video Programme. by 20080729 British Design & Art Direction (Association) Rotovision (Firm) Shots-The Creative Video Programme Material type: Text Publication details: Crans, Switzerland : Rotovision ;1997. c1997 Availability: Items available for loan: Central Library (1)Call number: 659.143COM. Log in to add tags Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by George E. Belch Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 8th ed. International ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher number: www.bl.uk Publication details: Boston : McGraw-Hill/Irwin ,2009. C2009 Availability: Items available for loan: Central Library (9)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Not available: Central Library: Checked out (1). Log in to add tags Add to cart (remove)
		Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. by Arens, William F Weigold, Michael F, 1958- Arens, Christian Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Online access: Table of contents only Availability: Items available for loan: Central Library (1)Call number: 659.1 ARE. Log in to add tags Add to cart (remove)
		Copywriting / J. Jonathan Gabay. by Gabay, J. Jonathan Series: Teach yourself books (Lincolnwood, Ill.) Edition: New ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Hodder Headline, 2003 Online access: Publisher description Contributor biographical information Availability: Items available for loan: Central Library (1)Call number: 659.132 GAB. Log in to add tags Add to cart (remove)
		Strategic Advertising Management / Larry Percy, Richard Elliott. by Percy, Larry Elliott, Richard H Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : Oxford University Press, c2009 Online access: Publisher description Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER. Log in to add tags Add to cart (remove)
		Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. by Lane, W. Ronald King, Karen Whitehill Russell, Thomas, 1941- Edition: 17th ed. Pearson international edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008 Availability: Items available for loan: Central Library (1)Call number: 659.1 LAN. Log in to add tags Add to cart (remove)
		Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Edition: 3rd ed. Material type: Text; Literary form: Not fiction Publication details: Los Angeles : SAGE, 2010 c2010 Availability: Items available for loan: Central Library (1)Call number: 658.802 MOO. Log in to add tags Add to cart (remove)
		Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. by Altstiel, Tom Grow, Jean Altstiel, Tom. Advertising strategy Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: Los Angeles : SAGE, 2010 c2010 Availability: Items available for loan: Central Library (1)Call number: 659.1 ALT. Log in to add tags Add to cart (remove)

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