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		Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann. by Gupta, Sunil Lehmann, Donald R Material type: Text Publication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005 Availability: Items available for loan: Central Library (1)Call number: 658.812GUP. Log in to add tags Add to cart (remove)
		Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Edition: 7th ed. McGraw-Hill- International edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2008 Online access: Publisher description Table of contents only Availability: Items available for loan: Central Library (1)Call number: 658.802 LEH. Log in to add tags Add to cart (remove)

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