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Strategic Advertising Management / Larry Percy, Richard Elliott. by
- Percy, Larry
- Elliott, Richard H
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2009
Availability: Items available for loan: Central Library (1)Call number: 659.1 PER. Items available for reference: Central Library: Not for loan (1)Call number: 659.1 PER.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
- Moriarty, Sandra E. (Sandra Ernst)
- Mitchell, nancy
- Wells, william
Edition: 10th ed., Global ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title: - Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.
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