Global marketing and advertising : understanding cultural paradoxes / Marieke De Mooij. by - Mooij, Marieke K. de, 1943-
Edition: 5th ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London ; Los Angeles : Sage Publications, 2019
Availability: Items available for loan: Central Library (2)Call number: 658.802 MOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MOO.