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Marketing management / Philip Kotler, Northwestern University [and four other]. by
  • Keller, Kevin Lane, 1956- [author.]
  • Hassan, Salah S [author.]
  • Baalbaki, Imad B [author.]
  • Shamma, Hamed M [author.]
Edition: Arab world edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow : Pearson Education, 2012
Availability: Items available for loan: Central Library (11)Call number: 658.8 KOT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 KOT.

Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. by
  • Malhotra, Naresh K
  • Baalbaki, Imad B
  • Nasr Bechwati, Nada
Edition: Arab world ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education Limited, c.2013
Availability: Items available for loan: Central Library (5)Call number: 658.83 MAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 MAL.

Marketing management and information technology / Keith Fletcher. by
  • Fletcher, Keith, 1948-
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York, United States : Prentice Hall International, 1990
Availability: Items available for loan: Central Library (1)Call number: 658.802 FLE.

Distribution research / Tom Cannon. by
  • Cannon, Tom
Series: Sutcliffe, Jack Intertext marketing research series ; | Woodcock, Peter Intertext marketing research series ;
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: Aylesbury, United Kingdom : International Textbook Company Limited, 1973
Availability: Items available for loan: Central Library (1)Call number: 658.83 CAN.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Availability: Items available for loan: Central Library (3)Call number: 658.83 MAL, ...

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
  • Kaushik, Avinash [author of introduction, etc.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Mcgraw-Hill, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. by
  • Banasiewicz, Andrew D
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013
Availability: Items available for loan: Central Library (2)Call number: 658.800285574 BAN, ...

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. by
  • Winston, Wayne L
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (1)Call number: 658.80072 WIN.

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by
  • Hedin, Hans
  • Hirvensalo, Irmeli
  • Vaarnas, Markko
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: West Sussex : John Wiley & Sons, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.83 HAD.

A concise guide to market research : the process, data, and methods using IBM SPSS statistics / by Marko Sarstedt, Erik Mooi. by
  • Sarstedt, Marko
  • Mooi, Erik
  • SpringerLink (Online service)
Series: Springer Texts in Business and Economics
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Springer-Verlag, c.2014
Availability: Items available for loan: Central Library (2)Call number: 658.83 SAR, ...

Marketing research essentials / Carl McDaniel J., Roger Gates. by
  • McDaniel, Carl, Jr, 1941-
  • Gtes, Roger
Edition: 10th ed
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons ; c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCD.

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by
  • Sponder, Marshall
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : The Mcgraw-Hill Companies, c.2012
Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

Data mining for dummies / by Meta S. Brown. by
  • Brown, Meta S
Series: For dummies
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2014
Availability: Items available for loan: Central Library (2)Call number: 006.312 BRO, ...

Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan. by
  • Charan, Ashok
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Singapore : World Scientific, c.2015
Availability: Items available for loan: Central Library (1)Call number: 658.83 CHA.

Marketing research : an applied approach / Naresh Malhotra, David Birks. by
  • Malhotra, Naresh K
  • Birks, David F
Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education / Prentice Hall, 2000
Availability: Items available for loan: Central Library (2)Call number: 658.83 MAL, ...

Essentials of marketing research / Joseph F. Hair... [et al.]. by
  • Hair, Joseph F
Edition: 1st ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill / Higher Education, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.83 ESS.

Marketing research / David A. Aaker... [et al.]. by
  • Aaker, David A
Edition: 12th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, NJ : John Wiley & Sons, c.2016
Availability: Items available for loan: Central Library (1)Call number: 658.83 MAR.

Mastering market analytics : business metrics - practice and application / edited by Robert Kozielski, University of Lodz, Poland. by
  • Kozielski, Robert [editor.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Bingley, UK : Emerald Publishing Limited, 2018
Availability: Items available for loan: Central Library (1)Call number: 658.83 MAS.

Entrepreneurship in international marketing / edited by Shaoming Zou, University of Missouri, USA, Hui Xu, Nankai University, China, Linda Hui Shi, University of Victoria, Canada. by
  • Zou, Shaoming [editor.]
  • Xu, Hui, 1967- [editor.]
  • Shi, Linda Hui, 1976- [editor.]
Series: Advances in international marketing ; volume 25
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015
Availability: Items available for loan: Central Library (1)Call number: 658.848 ENT.

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