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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
  • Swayne, Linda E [editor.]
  • Ginter, Peter M [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Englewood Cliffs, New Jersey : Prentice Hall, [1989]Copyright date: c1989
Availability: Items available for loan: Central Library (1)Call number: 658.802 CAS.

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