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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. by
  • Heding, Tilde
  • Knudtzen, Charlotte F
  • Bjerre, Mogens, 1959-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2016
Availability: Items available for loan: Central Library (1)Call number: 658.827 HED.

Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. by
  • Kelley, Larry D, 1955-
  • Sheehan, Kim
  • Jugenheimer, Donald W
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015
Availability: Items available for loan: Central Library (1)Call number: 659.111 KEL.

Brand society : how brands transform management and lifestyle / Martin Kornberger. by
  • Kornberger, Martin, 1974-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cambridge ; New York : Cambridge University Press, 2010
Availability: Items available for loan: Central Library (1)Call number: 658.827 KOR.

Building a storybrand : clarify your message so customers will listen / Donald Miller. by
  • Miller, Donald, 1971-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017
Other title:
  • Building a story brand
Availability: Items available for loan: Central Library (4)Call number: 658.827 MIL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.827 MIL.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by
  • Elliott, Richard H [author.]
  • Percy, Larry [author.]
  • Pervan, Simon [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Copyright date: c2018
Availability: Items available for loan: Central Library (1)Call number: 658.827 ELL.

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