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Advertising Management: Text & Cases/ U. C. Mathur by
  • Mathur, U. C
Edition: 3rd ed. rev.
Material type: Text Text festschrift
Publication details: New Delhi: New Age, 2008 2008
Availability: Not available: Central Library: Checked out (1).

Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Availability: Items available for loan: Central Library (1)Call number: 659.1 OGU.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

Global Advertising, Attitudes and Audiences / Tony Wilson. by
  • Wilson, Tony
Series: Routledge advances in management and business studies ; 44
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, c2011
Availability: Items available for loan: Central Library (3)Call number: 659 WIL, ...

Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de, 1957-
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, 2010 2010
Availability: Items available for loan: Central Library (1)Call number: 658.802 PEL.

Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Dietzel, Jörg, 1961-
  • Belch, Michael A
Edition: 9th ed. / with contributions by Jörg Dietzel.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: Central Library (6)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL.

Advertising Media Planning / Jack Z. Sissors and Roger B. Baron. by
  • Sissors, Jack Zanville, 1919-
  • Baron, Roger B
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Central Library (4)Call number: 659.111 SIS, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.111 SIS.

Contemporary Advertising and Integrated Marketing Communications / William F. Arens. by
  • Arens, William F
  • Weigold, Michael F, 1958-
  • Arens, Christian
Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Higher Education, c2011
Availability: Items available for loan: Central Library (3)Call number: 659.1 ARE, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 ARE.

Facebook marketing : leveraging Facebook’s features for your marketing campaigns / Brian Carter, Justin Levy. by
  • Carter, Brian
  • Levy, Justin R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis : Que, c2012
Availability: Items available for loan: Central Library (3)Call number: 658.872 CAR, ...

The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones. by
  • Ryan, Damian
  • Jones, Calvin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: Central Library (3)Call number: 658.872 RYA, ...

Word of mouth marketing : the comic book ! / Andy Sernovitz, with Cale Johnson ; illustrated by Shane Clester. by
  • Sernovitz, Andy
  • Johnson, Cale
  • Clester, Shane [illustrator.]
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Austin, United States : Press Box Publishing, 2012
Availability: Items available for loan: Central Library (1)Call number: 659.133 SER.

Positioning : the battle for your mind / Al Ries, Jack Trout. by
  • Ries, Al
  • Trout, Jack
Material type: Text Text; Audience: Specialized;
Publication details: New York, United States : McGraw-Hill, c.2001
Availability: Items available for loan: Central Library (1)Call number: 659.1 RIE.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
  • Arens, William F
  • Weigold, Michael F, 1958-
  • Arens, Christian
Edition: 14th ed., International student ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, United States : McGraw-Hill Irwin ; c.2013
Availability: Items available for loan: Central Library (5)Call number: 659.1 ARE, ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 6th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2014
Availability: Items available for loan: Central Library (6)Call number: 659.1 CLO, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 CLO.

Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. by
  • Edge, Jon
  • Milligan, Andy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.827 EDG.

Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. by
  • Drake, Mary Frances
  • Spoone, Janice Harrison
  • Greenwald, Herbert, 1912-
Material type: Text Text
Publication details: New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992
Availability: Items available for loan: Central Library (1)Call number: 687.0688 DRA.

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. by
  • Avraham, Eli
  • Ketter, Eran
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008
Availability: Items available for loan: Central Library (3)Call number: 338.47910688 AVR, ...

Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
  • Moriarty, Sandra E. (Sandra Ernst)
  • Mitchell, nancy
  • Wells, william
Edition: 10th ed., Global ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title:
  • Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.

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