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Advertising Media Planning / Jack Z. Sissors and Roger B. Baron. by
- Sissors, Jack Zanville, 1919-
- Baron, Roger B
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Central Library (4)Call number: 659.111 SIS, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.111 SIS.
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Contemporary Advertising and Integrated Marketing Communications / William F. Arens. by
- Arens, William F
- Weigold, Michael F, 1958-
- Arens, Christian
Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill Higher Education, c2011
Availability: Items available for loan: Central Library (3)Call number: 659.1 ARE, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 ARE.
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
- Moriarty, Sandra E. (Sandra Ernst)
- Mitchell, nancy
- Wells, william
Edition: 10th ed., Global ed.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title: - Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.
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