TY  - GEN
AU  - Bateson, John E. G.,          
TI  - Managing services marketing: text and readings 
T2  - Dryden press series in marketing
SN  - 0030986664
U1  - 658.8 22
PY  - 1995///]
CY  - Orlando, FL
PB  - The Dryden Press, Harcourt Brace College Publishers
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - BUEsh
KW  - BUSADM
KW  - March2020
KW  - Reading book
N1  - Includes bibliographical references and index
ER  -