TY  - GEN
AU  - Kerin, Roger A.              
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131871528 (hbk.)
U1  - 658.802 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall,c2007.
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
N1  - Distributer: Al-Ahram; Includes bibliographical references and indexes; Catalogued By: Mahitab
ER  -