TY  - GEN
AU  - Gargiulo, Terrence L.,       
TI  - The strategic use of stories in organizational communication and learning
SN  - 076561412X (hardcover : alk. paper)
U1  - 658.3 
PY  - 2005///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe :c2005.
KW  - Communication in organizations
KW  - Organizational learning
KW  - Storytelling
KW  - Social aspects
KW  - Psychological aspects
KW  - Executives
KW  - United States
KW  - Interviews
N1  - Distributer: Al-Ahram; Includes bibliographical references (p. 237-241) and index; Frameworks: Introduction -- A working model of stories -- Organizational communication-broadcasting signals -- Case study-  Dreyer's Ice Cream -- Organizational learning-building bridges -- Case studies-DTE Energy & Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore-CTB/McGraw Hill -- Interview with Robert Kraska-DTE Energy -- Interview with Sherrie Cornett-Dreyer's Ice Cream -- Interview with Marty Fischer-Starbucks Coffee -- Interview with Father Marus-Woodside Priory School -- Competency map:  Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix A-Folk tale illustrating principles of active listening; Catalogued By: Mahitab
UR  - http://www.loc.gov/catdir/toc/ecip0421/2004019153.html
ER  -