TY  - GEN
AU  - Willmott, Michael,           
TI  - Citizen brands: putting society at the heart of your business 
SN  - 0471492124
U1  - 658.827 
PY  - 2001///
CY  - Chichester, New York
PB  - Wiley,c2001.
KW  - Social responsibility of business
KW  - Brand name products
KW  - Product management
N1  - Distributer: Al-Ahram; Includes bibliographical references (p. [237]-250) and index; Catalogued By: Mahitab
UR  - http://www.loc.gov/catdir/bios/wiley043/2001269913.html
UR  - http://www.loc.gov/catdir/description/wiley036/2001269913.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001269913.html
ER  -