TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : : building marketing strategy 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072536861 
U1  - 658.83420973 22
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc.
KW  - Consumer behavior
KW  - United States
KW  - BUEsh
KW  - Market surveys
KW  - Case studies
KW  - BUSADM
KW  - reading book
N1  - Index: p. 755-790; Includes bibliographical references
ER  -