TY  - GEN
AU  - Blythe, Jim.                 
TI  - Essentials of marketing
SN  - 0273646672 (alk. paper)
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - Financial Times Prentice Hall,2001.
KW  - Marketing
N1  - Distributed by: Dar Fathy Taha Mohamed Desoukey; Includes bibliographical references and index; Catalogued by: Sara
ER  -