TY - GEN AU - Peelen,Ed TI - Customer relationship management SN - 027368177X U1 - 658.812 22 PY - 2005/// CY - Harlow, Essex PB - FT Prentice Hall / Pearson Education Limited KW - Customer relations KW - Management KW - BUEsh KW - BUSADM KW - reading book N1 - Index : p. 422-433; Includes bibliographical references ER -