TY - GEN AU - Haddad,Farid TI - Marketing excellence handbook : : create the link between theory and field marketing SN - 9771023403 U1 - 658.8 22 PY - 2008/// CY - Cairo PB - Dar Al-Fikr Al-Arabi KW - Marketing KW - Handbooks, manuals, etc KW - BUEsh KW - December2013 KW - GGEN ER -