TY  - GEN
AU  - Pelsmacker, Patrick de       
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Foundations of marketing communications :a European perspective: a European perspective 
SN  - 9780273706939 (pbk.)
U1  - 658.802 
PY  - 2007///
CY  - New York
PB  - Prentice Hall,2007.
KW  - Communication in marketing
KW  - Europe
KW  - Advertising
N1  - Distributer: Al-Ahram; Includes bibliographical references and index; Catalogued by: Sara
ER  -