TY  - GEN
AU  - Pride, William M.            
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780618799701 (hbk. : library ed.)
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin Co.,2008
KW  - Marketing
N1  - Rev. ed. of: Marketing : concepts and strategies. 2006; distributer: Bacca; Includes bibliographical references and indexes; catalogued by: wessam
ER  -