TY  - GEN
AU  - Lane, W. Ronald,             
AU  - King,Karen Whitehill
AU  - Russell,Thomas
AU  - Kleppner,Otto
TI  - Kleppner's advertising procedure
SN  - 0131404121
U1  - 659.1 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall,c2005.
KW  - Advertising
N1  - Distributer: Al-Ahram; Includes bibliographical references and index; Catalogued By: Mahitab
ER  -