TY  - GEN
AU  - Malhotra, Naresh K.          
TI  - Marketing research: an applied orientation 
SN  - 0131257331
U1  - 658.83 
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall,c1996.
KW  - Marketing research
KW  - Methodology
N1  - Distributer : Al Ahram; Includes bibliographical references and indexes; Catalogued By : Mahitab
ER  -