TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071153241  
U1  - 658.83420973 22
PY  - 1998///
CY  - Boston, Massachusetts
PB  - The McGraw-Hill Companies, Inc.
KW  - Consumer behavior
KW  - United States
KW  - BUEsh
KW  - Market surveys
KW  - Case studies
KW  - BUSADM
KW  - August2015
N1  - Indexes: p. 737-760; Includes bibliographical references
ER  -