TY  - GEN
AU  - Rust, Roland T.              
AU  - Zahorik,Anthony J.
AU  - Keiningham,Timothy L.
TI  - Service marketing
SN  - 0673991458
U1  - 658.8 
PY  - 1996///
CY  - New York
PB  - HarperCollins College Publishers,1996
KW  - Customer services
KW  - Service industries
KW  - Marketing
N1  - distributer: Al-Ahram; Includes bibliographical references and index; catalogued by: wessam
ER  -