TY  - GEN
AU  - Sleight, Steve.              
TI  - Sponsorship: what it is and how to use it 
SN  - 0077070844 :
U1  - 338.47796 
PY  - 1989///
CY  - London, New York
PB  - McGraw-Hill,c1989.
KW  - Sports
KW  - Economic aspects
KW  - Public relations
KW  - Corporate sponsorship
KW  - Marketing
N1  - Includes index; Distributer: Al-Ahram; Bibliography: p. 289-291; Catalogued By: Mahitab
ER  -