TY  - GEN
AU  - Fox, Jeffrey J.,             
AU  - Gregory,Richard C.
TI  - The dollarization discipline: how smart companies create customer value-- and profit from it 
SN  - 0471659509
U1  - 658.8 
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley,2004
KW  - Marketing
KW  - Management
KW  - Sales management
KW  - Value added
KW  - Consumer satisfaction
KW  - Evaluation
N1  - distributer: Al-Ahram; Includes bibliographical references and index; Getting started with dollarization -- Value is a number -- Why dollarize? -- After the bubble burst -- Dollarization and selling your price -- Dollarization and selling something new -- Shortening the sales cycle -- Dollarization to protect and keep business -- Removing doubt in the seller's mind -- Dollarization to get a prospect's attention -- Dollarization and channel partners -- Dollarization and selling services -- Dollarization and marketing communications -- Pricing new products -- Dollarizing and market segmentation -- Dollarization in consumer marketing -- Dollarization and the commodity myth -- Dollarization and new product direction -- The mechanics of dollarization -- How to dollarize any benefit -- Developing dollarization data -- Making dollarization work with the customer -- Constructing the customer value file -- The dollarization doctrine : ten rules for successful dollarization; catalogued by: wessam
UR  - http://www.loc.gov/catdir/description/wiley042/2004007665.html
UR  - http://www.loc.gov/catdir/toc/ecip0417/2004007665.html
UR  - http://www.loc.gov/catdir/enhancements/fy0616/2004007665-b.html
ER  -