TY  - GEN
AU  - Berson, Alex.                
AU  - Smith,Stephen
AU  - Thearling,Kurt
TI  - Building Data Mining Applications for CRM
SN  - 0007134446
U1  - 658.403 22
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Data mining
KW  - Decision support systems
N1  - Includes bibliographical references (p. [495]-499) and index
ER  -