TY  - GEN
AU  - Gupta, Sunil,                
AU  - Lehmann,Donald R.
TI  - Managing customers as investments: the strategic value of customers in the long run 
SN  - 0131428950
U1  - 658.812 
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.,c2005.
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
KW  - Management
N1  - Distributer: Al-Ahram; Includes bibliographical references (p. 187-198) and index; Catalogued By: Mahitab
ER  -