TY  - GEN
AU  - Brown, Herbert E.            
AU  - Buskirk,Bruce D.
TI  - Readings & cases in direct marketing
SN  - 0844231835
U1  - 658.84 
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books,c1989.
KW  - Direct marketing
KW  - Marketing
KW  - Advertising, Direct-mail
N1  - Distributer: Al-Ahram; Includes bibliographical references; Catalogued By: Mahitab
ER  -