TY  - GEN
AU  - Engel, James F.              
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas C.
TI  - Promotional strategy: managing the marketing communications process 
SN  - 0256122407
U1  - 658.8 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin, c1994.
KW  - Marketing
KW  - Advertising
KW  - Management
N1  - Distributer: Al-Ahram; Includes bibliographical references and index; Catalogued By: Mahitab
ER  -