TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0132527103
U1  - 658.8 22
PY  - 1997///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - BUEsh
N1  - Includes index; Includes bibliographical references
ER  -