TY  - GEN
AU  - Aaker, David A.              
TI  - Strategic market management
SN  - 0471177431 (pbk. : alk. paper)
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - J. Wiley & Sons,c1998.
KW  - Marketing
KW  - Management
N1  - Distributer : Al Ahram; Includes bibliographical references and index; Catalogued By : Mahitab
UR  - http://www.loc.gov/catdir/description/wiley031/98016155.html
UR  - http://www.loc.gov/catdir/toc/onix02/98016155.html
ER  -