TY  - GEN
AU  - Baker, Michael John.         
AU  - Hart,Susan J.
TI  - Product Strategy and Management
SN  - 9780273694502
U1  - 658.56 22
PY  - 2007///
CY  - Harlow, England, New York
PB  - FT Prentice Hall,c.2007.
KW  - Product management
KW  - New products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. [504]-526) and index
ER  -