TY  - GEN
AU  - Keller, Kevin lane           
TI  - Best practice cases in branding: lessons from the world's strongest brands
SN  - 013188865X
U1  - 658.8343 
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall, 2008
KW  - brand name products
KW  - management
KW  - management case studies
KW  - Marketing
KW  - Selling
ER  -