TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 0132336227 
U1  - 658.827 22
PY  - 2008///]
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education
KW  - Brand name products
KW  - Management
KW  - BUEsh
KW  - BUSADM
KW  - GGEN
KW  - January2018
N1  - Includes bibliographical references and index
ER  -