TY  - GEN
AU  - Cateora, Philip R.           
AU  - Graham,John L.
TI  - International marketing
SN  - 0072398841 (hardback)
U1  - 658.848 
PY  - 2002///
CY  - New York
PB  - Irwin McGraw-Hill,c2002
KW  - Export marketing
KW  - International business enterprises
N1  - International Edition; Includes bibliographical references and indexes
ER  -