TY  - GEN
AU  - Cohen, William A.,           
TI  - The Practice of marketing Management: analysis, Planning, and Implementation 
SN  - 0029465826
U1  - 658.802 
PY  - 1988///
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -