TY  - GEN
AU  - Hisrich, Robert D.           
AU  - Peters,Michael P.
TI  - Marketing decisions for new and mature products
SN  - 0675206472
SN  - 002946551
U1  - 658.802 
PY  - 1991///
CY  - New York, Toronto, New York
PB  - Macmillan ;c1991, Collier Macmmillan Canada ;c1991, Maxwell Macmillan International Pub. Group,c1991
KW  - Product management
KW  - New products
N1  - Includes bibliographical references and index
ER  -