TY  - GEN
AU  - Stanton, William J.          
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0070610150 (alk. paper)
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -