TY  - GEN
AU  - Callingham, Martin.          
TI  - Market intelligence: how and why organizations use market research 
SN  - 0749442018
U1  - 658.83 
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page,2004
KW  - Marketing research
N1  - Includes bibliographical references and index; Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002672.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html
ER  -