TY  - GEN
AU  - Haig, Matt.                  
TI  - Brand failures: the truth about the 100 biggest branding mistakes of all time 
SN  - 0749439270
U1  - 658.827 
PY  - 2003///
CY  - London, Sterling, VA.
PB  - Kogan Page,2003
KW  - Brand name products
KW  - Marketing
KW  - Brand loyalty
KW  - Brand choice
N1  - Includes bibliographical references (p. [301]-302) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
ER  -