TY  - GEN
AU  - Haig, Matt.                  
TI  - Brand royalty: how the world's top 100 brands thrive and survive 
SN  - 0749442573
U1  - 658.827 
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page,2004
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0419/2004015322.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2004015322-d.html
ER  -