TY  - GEN
AU  - Humby, Clive.                
AU  - Hunt,Terry
AU  - Phillips,Tim
TI  - Scoring points: how Tesco is winning customer loyalty 
SN  - 074943578X
U1  - 658.812 
PY  - 2004///
CY  - Sterling, VA
PB  - Kogan Page,2004
KW  - Tesco (Firm)
KW  - History
KW  - 20th century
KW  - Customer loyalty programs
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip048/2003018763.html
ER  -